We are determined to attract and retain the best talent in the industry. Our exceptional team is drawn from many different academic backgrounds, including psychology, statistics, econometrics, arts, law, marketing and communications. It is this strength in diversity that enables us to provide expert thought leadership and informed subject matter advice to our clients.
We pride ourselves on a diverse and engaged work culture and we try hard to maintain an environment of experimentation, creation and invention.
Meet the senior researchers and support team that lead our bright and talented people.
- Deirdre Watson
- Dhruba Gupta
- Dieu Anh Vu
- Jeff Neyland
- Katherine Whiteley
- Kris Kelly
- Maria Claridad
- MC Laurio
- Russell Blamey
- Ryan Standish
- Sandra Bell
- Tim Honcoop
- Tony Williams
Deirdre joined DBM Consultants in 2005, and has experience in both quantitative and qualitative research, including customer satisfaction, brand tracking, NPS, depth interviewing and vox pops. She worked in a range of departments, including Operations, Data Processing and Research, giving her insight into all aspects of the research process.
Deirdre's market research experience has been across a range of industries, including government, telecommunications, utilities and insurance, but has particular expertise in the financial services market. She was involved in the development of DBM’s syndicated study, the Business Finance Services Monitor (BFSM), and has continued to work on this study, along with additional business banking projects. For Deirdre, the most satisfying aspect of market research is understanding how it is going to be used and maximising the meaning and value of the information collected.
Deirdre has a Bachelor of Arts from Monash University, where she majored in Politics, one of her abiding interests. She is also a lover of cryptic crosswords, especially on Fridays.
Dhruba’s career in market research spans 30 years. He began his career in Denmark in industrial marketing and joined the telecommunications industry as a research manager upon returning to Australia. He was recruited as a consultant by a leading research agency and went on to work as a senior research director at one of the largest research firms in Australia. In 1992, he founded DBM Consultants, which has since grown to become one of the top 10 Australian market research organisations.
As a recognised industry leader, Dhruba has advised corporate leaders, senior executives, government ministers and heads of departments. He has been engaged by 8 out of Australia’s 10 biggest listed companies, most of the large government departments and several global firms. He specialises in the services sector including financial services and telecommunications, utilities and the government. His areas of speciality include customer experience, pricing, segmentation, new product development and forecasting.
Dhruba has a Master’s degree in Market Research, is a Qualified Practising Market Researcher, and a Fellow of the Australian Market and Social Research Society. He was awarded the prestigious AMSRS Fellowship in 2002 for his contributions to the Australian market research industry, particularly for his role in developing the industry's professional accreditation (QPMR, Qualified Practising Market Researcher). He is frequently asked to speak at conferences and interviewed by the media. He is on the board of examiners for the QPMR.
Dhruba is a history buff and a keen follower of American politics. His three pugs have taught him what it takes to be dedicated to a cause.
Dieu Anh has over 16 years' experience in market and social research. Prior to joining DBM, Dieu Anh was a lead scientist and taught MBA at the National Economics University in Hanoi. She worked as an academic and led a large number of applied research projects in market research.
Dieu Anh has consulted in various quantitative project capacities for various service organisations in a range of industries including telecommunications, banking, financial services, pharmaceutical industry and logistics. As a senior member of DBM's Marketing Science Team, she has specialist expertise in choice modelling, pricing, defection, market segmentation and brand value research.
Dieu Anh is also particularly experienced in research design, key driver analyses, customer satisfaction, sampling and weighting.
Jeff returned to DBM in 2009, having also been with us from 2002-2006. He specialises in quantitative projects, automotive clinics and depth interviewing. He has extensive history in customer experience tracking and new product development, working for blue-chip clients across the social, telco, automotive and financial services markets.
He brings expertise in such service work, what you can and can’t expect to learn from your customer base, how to ask the right questions for the answers you require and how to anticipate the long-term requirements for longitudinal studies.
He holds Bachelor's (History) and Master's (Tourism and Service Management) qualifications, as well as the industry-specific post-graduate qualifications Market Research Certificate and Market Research Diploma from the UK. Weekends are spent with his young family, in the garden or keeping up with F1 racing and Melbourne Victory.
Katherine has worked for DBM from 1995 to 2000 and since 2004 in her current role. She is a qualitative and quantitative researcher with over 20 years' experience.
Her expertise includes brand health, new product and communications development, concept testing, advertising assessment and tracking, usage and attitudes studies. A particular area of interest is customer experience and stakeholder engagement research involving both qualitative and quantitative methods.
Katherine has held senior client management roles responsible for large accounts across the FMCG, financial services, communications technology, utilities and government sectors.
She also has a unique body of experience undertaking education research for both tertiary and secondary institutions. She and her team have built a reputation for conducting high quality, insightful research that addresses client needs.
Katherine has a BA First Class Honours in Philosophy and Political Science (Monash University) and a Postgraduate Diploma of Marketing, David Syme Business School (Monash University). She is a Full Member of the Australian Market and Social Research Society, and a Qualified Practicing Market Researcher (QPMR).
Katherine is a standard poodle enthusiast who holds a license to judge dogs in the non-sporting group at open show level.
Kris specialises in quantitative research and has over 18 years' experience in the field of both market research and marketing in Australia and overseas. She has held brand management roles in telecommunications, payment services and FMCG in the Philippines, as well as a supplier of research services in both the Philippines and Australia. As a marketing consultant in the Philippines, Kris not only conducted research studies but also worked with clients in developing business plans and implementing marketing programs.
Since moving to Australia, Kris has designed, managed and conducted large-scale quantitative and tracking studies in the business and consumer markets, as well as managing longitudinal social research studies both national and international. Kris’ experience in both brand management and research brings an understanding of real-life business challenges and capability to transform data gathered from research into meaningful actionable insights that inform market planning and help achieve tactical and strategic business objectives.
Kris has a Bachelor of Science degree in Mathematics and currently heads one of the account teams for DBM’s Business Financial Services Monitor (BFSM). In her spare time, she plays golf and Scrabble.
Together with Dhruba Gupta, Maria co-founded DBM Consultants in 1992 with the vision of creating a respected market research consultancy that is focused on supporting important decision-making among major Australian corporations. As the Director and General Manager, she has been responsible for guiding and managing the growth of the company into one of the 10 largest Australian market and social research agencies.
Maria has thirty years in the market research industry in Australia and Asia, crossing both qualitative and quantitative methodologies.
As a qualitative researcher, she is renowned for her specialist expertise in complex topics including consumer and business decision-making in financial services (such as financial and investment products and services), and communications strategy development for consumer and social marketing. Her work has been the basis for critical segmentation initiatives by some of Australia’s largest service providers. She has also been a successful principal advisor on some of Australia’s largest multi-media advertising campaigns.
As a quantitative researcher, Maria has been responsible for the successful development and ongoing management of large-scale quantitative research programs, managing large multi-disciplinary teams to achieve high quality standards required for such projects. Maria’s work also includes large scale and complex quantitative projects for major corporations in the Asia Pacific region. She has particular expertise in the B2B markets in the services sector.
Maria has a Bachelor's degree in Statistics from the University of the Philippines. She is a Full Member of the AMSRS, and is a Qualified Practising Market Researcher (QPMR).
Maria enjoys the challenges of extreme Sudoku, travelling, dancing and baking - but not all at the same time.
MC joined DBM after having worked in the market research industry for 10 years in global research agencies in Australia and the Philippines. She has managed many large-scale continuous tracking studies involving branding and advertising, customer satisfaction and Net Promoter for both local and multinational companies across the FMCG, telecommunications, insurance and banking industries. MC is also highly experienced in managing ad hoc projects, particularly in product development and public sector research. This experience has provided MC a broad perspective and honed her analytical and project management skills.
MC holds a Bachelor’s degree in Psychology majoring in Clinical Psychology from De La Salle University. Her educational background is invaluable in understanding consumers and the human aspect of business and commerce. MC loves the great outdoors and spends her summer weekends paddling with a dragon boat team in Melbourne.
Russell joined DBM in 2004, and specialises in marketing science and quantitative research. Russell currently leads the Marketing Science Team at DBM. He has over 20 years of experience in market and social research, including four years client side and four years as an academic. He is particularly experienced in the areas of consumer behaviour models and frameworks, research design, key driver analyses, market segmentation, stated preference methods, and sampling and weighting.
He has consulted to a range of service organisations, including those in financial services, telecommunications, media organisations, utilities and all levels of government.
Russell has a PhD in stated preference methods from the Australian National University. He is a Full Member of the AMSRS and is a Qualified Practising Market Researcher (QPMR). In his spare time, he enjoys the outdoors and photography among other interests.
Ryan first commenced his career in public practice in 2003 before joining DBM as Finance Director. He brings with him extensive business services experience covering many taxation, business and financial matters.
Ryan has Bachelor's degrees in Business (Accounting) and Business (Management), obtained from Monash University, and is a qualified member of both the Institute of Chartered Accountants Australia and CPA Australia.
In his spare time and when on holidays, he enjoys extreme activities which has included hiking Mount Taranaki, sky diving, bungy jumping and exploring the ice caves at Fox Glacier.
Sandra returned to DBM in 2009, having also been with us from 2006-2007. She has over 10 years’ experience in social and market research, in a wide array of research areas, including market research, organisational health research, and public health research. Sandra specialises in quantitative research, with particular strengths in methodology, research and survey design, and statistical analysis.
Sandra has worked with Federal and State government departments, and blue chip financial services clients. Prior to beginning work as a consultant in 2003, Sandra worked for a diverse array of internationally renowned research groups both in Australia and overseas.
Sandra has a Bachelor of Science with Honours in Psychology and PhD qualifications, and is a Full Member of the Australian Market and Social Research Society, the Australasian Evaluation Society and the Institute of Public Administration Australia (Victoria). Apart from a passion for research, her other passions are spending time with her young family and art quilting.
Tim has close to 20 years' experience in the market research industry, primarily as a quantitative researcher. He joined DBM, following four years with Market and Opinion Research International (MORI) in London, and thirteen years with major market research companies in Melbourne and Adelaide.
Tim specialises in customer satisfaction/advocacy and brand and advertising awareness research. He has worked for numerous financial services companies, local government bodies and sporting organisations. He was a finalist in the 2007 AMSRS Research Effectiveness Awards.
Tim has also managed several qualitative studies and mystery shopping programs. He has a CAM Certificate in Communications Studies from the CDT in London, and is a Full Member of the AMSRS. His time away from work is spent coaching junior sport and playing a little soccer.
Tony has over 12 years' experience in market research at both small independent and large global agencies. For the past 10 years, he has specialised in the area of Customer Experience and Satisfaction research. In the UK, Tony worked extensively with O2, the mobile phone and network service provider, helping them to achieve their goal of “Number One for Customer Satisfaction” (JD Power 2008). In Australia, he has worked with dozens of clients in industries including telecommunications, airlines, energy and utilities, banking and insurance.
Whilst no stranger to focus groups, depth interviews or ethnography (he has a first class degree in Anthropology from University College, London and is a published academic), Tony is primarily a quantitative researcher and has vast experience across market segmentation, product testing, usage and awareness studies and campaign evaluation.
His main area of expertise is customer experience research, managing some of the largest studies ever undertaken in Australia. His extensive experience and innovative approach to capturing ‘voice of the customer’ has helped clients optimise services and capitalise on untapped opportunities.
Tony is Satmetrix Net Promoter accredited and co-director of DBM’s NPS (Net Promoter Score) Practice. He holds UK Market Research Society qualifications and is a full member of the AMSRS.
He has a passion for British prehistory, indigenous culture and passionately barracks for the Richmond Football Club.