complex customised research
We have experience and expertise in both B2C and B2B markets. Our experience is predominantly in the services sector but we have also made important contributions for clients in FMCG, media and manufacturing.
Click on the icons below to find out what we do very well:
DBM uses advanced statistical tools to develop category models as well as predictive techniques to classify target consumers into finely differentiated groups.
We can support pricing models for $400 million plus markets as well as specialised segments of less than $10 million.
We identify the key pricing and non-pricing features of a new product or service that are most likely to appeal to the target market. Optimisation methods enable DBM to single out the best customer-centric offer at the lowest price.
Our models and sampling strategies predict demand for new products, forecast customer numbers and how much they are willing to pay.
Our qualitative and psychometric techniques can measure the value of a
brand in a competitive situation.