Get the full competitive picture.
Improve your position.

Consumer ATLAS provides insights that solely focus on financial services.

You will gain a total perspective of your market. You will understand your position against your competition. You can then make decisions with confidence, to drive growth and optimise performance.

Consumer ATLAS goes further than simply data collection, explaining the ‘why’ that is driving consumer behaviour and experience.

The largest ongoing survey of its kind in Australia, its results are proven against ABS, APRA and RBA figures.

Insights that guide success

Whether you’re in marketing, strategy, customer experience, product or research,
your actions yield better returns when targeting the right areas -
for both your own customers and prospects

UNDERSTAND YOUR PERFORMANCE

A comprehensive set of success measures plus voice-of-the-customer feedback – identifying what’s working or not, for you and your competitors. Know why you are hitting your KPIs or not.

SAVE TIME AND RESOURCES

Direct your activities and initiatives in the areas identified by Consumer ATLAS as impacting on customer advocacy, satisfaction, product performance and ultimately, consumer behaviour.

STAY AHEAD OF THE MARKET

Learn how to target prospects, retain your current customers, ensure your business keeps pace with consumer trends and expectations.

Consumer Atlas has the depth of information

You can choose to access insights for all verticals or only those relevant to your industry

DEPOSIT ACCOUNTS

Includes regular and online savings accounts, transaction accounts, term deposits, loan offset, cash management, share trading, pensioner, foreign currency

LENDING AND CARDS

Includes mortgages, personal loans, car loan and lease, margin loans, line of credit, overdraft, credit and charge cards, pre-paid debit and travel cards

INSURANCE

Includes private health, motor vehicle, caravan, boat, CTP, home and contents, life, income protection, TPD accident/sickness, funeral, pet, travel

WEALTH MANAGEMENT

Includes superannuation, SMSF, rollover funds, retirement savings accounts, pension accounts, annuities, Australian listed and international shares, managed funds

Over 60,000 surveys completed each year, making it the largest of its kind

Online surveys conducted monthly, reports produced monthly or quarterly.

Alignment with industry figures proves our insights are representative of the financial services landscape

Advanced sampling strategies used to ensure greater alignment with ABS, RBA and APRA data in terms of socio-demographics and funds under management (FUM).

Become a subscriber, enjoy the benefits

Subscribers can extract maximum value from Consumer Atlas by accessing DBM’s specialist analytics and consulting services

Subscriptions to Consumer ATLAS are available in the following ways:

  • Reporting plus analytics/consulting services
  • Reporting only

Subscribing doesn't suit your needs or budget?

Our syndicated insights are also available for purchase as one-off reports.

Customised or standard reporting options, data access available

Desktop access to data can be provided.

ACT TODAY

Contact us to learn more.

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