Our Consumer Atlas Program
DBM Consultants' Consumer Atlas is Australia's largest, ongoing survey program dedicated to financial services. It will provide subscribers with reliable and evidence-based insights, in order to retain existing customers, grow share of wallet and attract new customers.
To generate specific directions for improving customer satisfaction and net promoter score (NPS), Consumer Atlas sets out to measure diagnostic measures in detail on staff and personal banker performance, pricing, brand reputation, and channel performance – among other metrics. We achieve this by ensuring:
A clearly defined framework underpins the survey design, in order for the research to map out and explain consumer banking behaviour holistically
Advanced analytics is conducted to better understand what drives customer satisfaction, enabling you to identify and leverage strengths, as well as identify and improve on weaknesses
Consumer Atlas has a comprehensive coverage of all financial services not only retail banking but also insurance and wealth management.
If you would like to be one of the first to get a preview of Consumer Atlas, you can join our mailing list through our Contact Us page here.